ABOUT GRYFFIN

Gryffin was created as an in-house solution to power a rapidly expanding digital marketing agency. Led by globally recognized speaker, entrepreneur, and digital marketing veteran Marcela De Vivo, every single feature was custom-built for digital marketing teams.

The idea of building Gryffin started after many years of struggling to use existing tools to match the needs of a growing digital marketing agency. There are a lot of SEO tools out there, but no tools to help manage the workflows and processes of an agency. Too many times, we watched campaigns fall behind schedule and over budget, simply because there wasn’t a systematic way to track processes, tasks, budgets, and projects.

We know first-hand that every team works differently, so we created a system that allows teams to customize templates and workflows to match their existing processes. As Gryffin evolved, we consistently reduced costs and increased profits.

While speaking at industry events, De Vivo shared her platform with other marketers and was repeatedly asked by others in the industry to make it public so they could also use the system. And so Gryffin was born as a SAAS software available to all marketers.