How to Choose the Best Agency SEO Tools

Every SEO strategy consists of many different moving parts that must work together in order to produce results. Managing all of these SEO tasks can often feel like juggling a million balls at once, which is why digital marketers typically rely on SEO tools to streamline the process.

But there are countless SEO tools available, so it’s important to take the time to choose the one that meets your team’s unique needs. Here’s what you should know when searching for the best agency SEO tools:

What Are the Most Popular SEO Tools?

There are a number of SEO tools that are popular among digital marketers, including:

  • SEMRush: You can use this tool to conduct keyword research, analyze your competitor’s organic search performance, conduct SEO audits, and generate topics for your content marketing strategy. It will also help you track your website’s SERP positions on a daily basis.
  • Google Search Console: This tool is designed to help you track your website’s ranking, measure traffic to your website, and identify issues that could be negatively affecting your ranking. In other words, it provides you with the information you need to climb higher in the search results.
  • Ranking Tools: There are various SEO ranking tools that you can use to check rankings in a specific location. SEMrush has a rank tracking tool within their projects, and you can even use GSC to track positions.
  • A/B Testing Tools: You can use A/B testing tools such as RankScience to determine how small changes can affect your website’s ranking. For example, you can use this tool to test two different title tags on the same page and see if one delivers better results than the other.
  • Keyword Research: There are many free SEO tools that are designed to help with keyword research, including Answer the Public, Google Keyword Planner, and

All of these tools can simplify the process of conducting research for SEO campaigns.

SEO Tools vs. Agency SEO Management Tools: What’s the Difference?

SEO tools and agency SEO management tools may sound similar, but they serve two very different purposes. 

The SEO tools listed above provide digital marketers with a wealth of information . For example, the SEMRush tool can provide you with a complete list of your competitor’s organic keyword rankings. Google Search Console can alert you when the search engine identifies technical issues on your website that could affect your ranking. 

But that’s all that these tools do—provide you with information. These tools are not designed to help you take advantage of the information by implementing effective SEO strategies. They simply provide you with the data—the rest is up to you.

Agency SEO Tools

Agency SEO management tools are designed to pick up where SEO tools leave off. These tools, which were designed with digital marketers in mind, can help you put the data to work. Using an agency SEO management tool, you can plan, implement, and manage SEO strategies to improve your website’s ranking

You can manage every aspect of your SEO strategy implementation within an agency SEO management tool, so you can follow through on applying the changes that will improve your rankings, conversion, and return on investment for your digital marketing campaigns.

What to Look For When Choosing An Agency SEO Management Tool

The ideal agency SEO management tool should allow you to see and manage all of your SEO tasks in one place. This means you should look for an all-in-one platform where you can work on and manage these SEO projects:

  • Content Marketing
  • Link Building
  • Web Development
  • Technical SEO
  • Operations

Content Marketing

You should be able to plan, implement, manage, and measure the success of your content marketing strategy within your agency SEO tool. 

Look for a tool that allows you to build a custom editorial calendar, assign tasks to writers and editors, set due dates, and manage deadlines.

Link Building

Link building is an important part of SEO, so look for a tool that is designed to help you with your outreach efforts. You should be able to identify opportunities for links, reach out to bloggers and media members, follow up on your requests, and track your link building efforts within the same tool.

Agency SEO Tools

Web Development

Developing an optimized website is part of every effective SEO campaign. This is why it’s so important to find an agency management tool that enables you to communicate and work with the different parties involved in website development, including programmers, graphic designers, writers, and editors.

The tool should allow you to break down the development of a website into various tasks, assign these tasks to the appropriate parties, and manage them to their completion.

Technical SEO

Technical SEO, which is one type of on-page SEO, is the practice of identifying and correcting issues on your website that could negatively impact your ranking. This may include issues related to broken links, redirects, missing meta titles, missing page headers, duplicate content, image optimization, structured data, and keyword optimization.

It’s best to choose an agency SEO tool that not only locates these issues, but also helps you put a plan in place to correct them as quickly as possible.


Finally, an SEO management tool for agencies should allow you to keep track of your operations. This includes tracking expenses, invoices, client deliverables, various tasks within a campaign, and due dates. Being able to keep tabs on all of these elements is crucial to your team’s success.

What is the Best Agency SEO Tool?

When it comes to picking an agency SEO tool, there is no better choice than Gryffin. This tool doesn’t just provide you with information—it helps you grow, measure, optimize, and automate your SEO campaigns. 

You can work on every part of your SEO campaign—from the editorial calendar to the post-campaign reporting—directly inside the Gryffin tool. There’s no need to keep up with multiple programs or spreadsheets.

Gryffin was built by digital marketers, for digital marketers. It was designed with agencies in mind, so it’s the only tool that will meet all of your digital marketing needs.   Learn more about how Gryffin can help you succeed by requesting an invite or starting a free trial today.