Marketing is a complex field, which is why working as a marketing manager is not always easy. Marketers are often responsible for handling every aspect of a marketing campaign, including the initial research, development, implementation of the strategy, and analysis of the results. On top of all of this, marketers …
An editorial strategy is a plan that outlines the content you plan on creating and sharing in order to reach a specific goal. Part of a marketer’s job is to create, manage, and implement these strategies for their clients. This means a marketer may be responsible for planning and implementing …
About 8 million people–or around 5% of the U.S. workforce–worked from home all of the time in 2017. Since then, the number of people who work from home has increased drastically. This is partly due to technological advancements that has made remote work easier on both employees and employers. However, …
Tools are used in many different lines of work. Accountants rely on calculators and spreadsheets to perform their work, whereas carpenters may need hand saws, utility knives, and tape measures. The world of SEO is no different. Just like accountants and carpenters, SEO professionals use a number of different tools …
Gathering SEO data is important, but what’s even more important is what you actually do with the data. Having access to SEO data is meaningless if you don’t know how to analyze it and turn it into actionable insights that inform your future marketing strategies. An actionable insight is a …
There are tools for practically every trade. Accountants rely on QuickBooks for bookkeeping, whereas architects rely on computer assisted design (CAD) programs to create models and prototypes. Digital marketers also utilize tools in their day-to-day work. In fact, marketing agencies typically use a wide range of digital marketing management software …
Many small and medium-sized businesses choose not to invest in SEO because they assume that their budgets are too small to compete with larger companies. This assumption is wrong. It is possible to beat your competitors and secure the top spot in the search results with a small budget. Here’s …
When speaking with prospective clients, many agencies hear them say that they’ve worked with other agencies and never knew what those agencies did for them. This is one of the top reasons why clients cancel their agency contracts. As an agency, creating transparency is not just difficult but it’s extremely …
In the past, marketing agencies may have relied on spreadsheets or whiteboards to keep track of various projects. But today, there are far more sophisticated tools available to help marketers master the art of project management. Some project management software is designed to help with specific tasks such as time-tracking …
Freelancing has become increasingly popular over the years. In 2014, there were 53 million freelancers in the U.S.. In 2019, this number grew to 57 million, which means freelancers now account for over one-third of the U.S. workforce. Many marketing and SEO agencies hire freelancers for content creation, graphic design, …