When reviewing your AdWords campaign it’s easy to decide what to do if people A. See your ad but don’t click, or B. Click on your ad but don’t convert
If you’re dealing with case A. You know that you have to improve your Average Position, Ad, and possibly your Quality Score.
Continually auditing your AdWords account is integral to making sure that you are both getting as many clicks and conversions as possible, and adjusting your account to fit your evolving business and website.
With this guide, you will be able to look through your account(s) and determine what is causing you to lose conversions, whether there is waste in your account, and where there can be improvements.
The absolute magic of Facebook advertising is the fact that almost everyone at some point in the day is likely to check their Facebook newsfeed, whether they are the CEO of a multinational corporation, a stay at home moms, or solopreneur. Combine insane volume with sophisticated targeting options and you have a POWERFUL tool in the hands of savvy marketers.
Google is, beyond question, the most utilized and highest performing search engine on the web. However, most of the users who utilize Google do not maximize their potential for getting the most accurate results from their searches.
By using Google Search Operators, you can find exactly what you are looking for quickly and effectively just by changing what you input into the search bar.
While basic posting and interaction on social media can seem easy, analyzing social content and understanding why some things are popular – and some aren’t – can be tricky.
TrueSocialMetrics is a social media analytics tool that allows you to look through any social media account, be it for a client or a large business/competitor/influencer, and see what their most popular posts are. Not only is it a great way to understand what’s being shared on social media in large numbers, but it’s a great repository for successful social content to use when looking for content to share on Social Media.
