How to Use A WordPress Editorial Calendar

How to Use A Wordpress Editorial Calendar

An editorial calendar is a visual workflow tool that helps content creation teams plan and schedule their work for the week, month, or year. This calendar is an essential part of a successful content marketing strategy. It can help the content creation team develop and implement content strategies, meet tight …

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How to Create an Editorial Calendar

Editorial Calendar Template

Before your writers start creating dynamic content and your graphic designers mock up ads or infographics, the team needs to understand the goals of the messaging. Who’s the audience? Who are you trying to influence? And what’s the call to action?  And just as importantly, what are the steps required to get your asset completed within the designated time frame?

Maybe there isn’t a call to action, because the content is meant for the top of the buying funnel—the stage where potential buyers are simply researching options.  Or perhaps the article is very focused on comparing features and pricing and is meant to help close a potential sale.

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How to Create a Powerful Blog Editorial Calendar

Create a Powerful Blog Editorial Calendar

Content marketing is a key component of any company’s branding strategy. Producing great content is one of the most effective ways to attract potential customers while reaching your target audience.

Having an organized blog editorial calendar is necessary if you want to build an efficient content marketing plan. A cohesive, strategic editorial calendar strategy will help you make sure you are using the right keywords targeting buyers at every stage of the buying cycle.  An effective editorial calendar will incorporate keywords for every buying stage, articles focused on building thought leadership, low-hanging fruit keywords, and much more.

Anyone can create an editorial calendar, but creating data-driven strategic editorial calendars for high volume content production is another story altogether.  Let’s explore the elements of a powerful blog editorial calendar strategy.

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Looking for an Editorial Calendar Example Template?

Looking for an Editorial Calendar Example Template?

Creating a cohesive, intent-driven editorial calendar insures that your investment into content creation delivers a strong return on your investment.  Much too often people create content for their sites without purpose, wasting the time and money that it takes to produce content.

How do you define your editorial strategy?

First, you need to figure out your main objectives.  Some potential objectives include:

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