Editorial Calendar Template Archives

How to Create and Manage Dozens of Editorial Strategies

June 4, 2021June 4, 2021

An editorial strategy is a plan that outlines the content you plan on creating and sharing in order to reach a specific goal. Part of a marketer’s job is to create, manage, and implement these strategies for their clients. This means a marketer may be responsible for planning and implementing …

Using A Blog Editorial Calendar App for Editorial Calendar Management

March 24, 2021December 28, 2020

There are many different marketing strategies you can implement to grow your business. But content marketing is one of the most effective ways to engage with your target audience, drive traffic to your website, build a strong brand presence, and increase sales. Implementing a content marketing strategy is not easy …

How to Use A WordPress Editorial Calendar

November 15, 2021December 16, 2020

An editorial calendar is a visual workflow tool that helps content creation teams plan and schedule their work for the week, month, or year. This calendar is an essential part of a successful content marketing strategy. It can help the content creation team develop and implement content strategies, meet tight …

How to Use an Editorial Calendar App to Manage Content Creation

December 14, 2021December 14, 2020

This month, your agency’s team has brainstormed the best sites for a client’s guest post. This post will be by-lined by the client’s CEO. It’s going to be huge. The ideal sites have high-traffic. And the blog post is great, so witty, well-written. Readers will love it. But what’s the …

The Importance of Using a Blog Editorial Calendar Template

October 23, 2021December 11, 2020

Using spreadsheets to create an editorial calendar is officially cancelled. While, yes, these flat data sheets might allow agencies to track content on a basic level, they are very difficult to maintain as you scale the number of clients, writers, editors and content pieces. It can be incredibly time consuming …

How to Create an Editorial Calendar

October 12, 2021February 18, 2020

Before your writers start creating dynamic content and your graphic designers mock up ads or infographics, the team needs to understand the goals of the messaging. Who’s the audience? Who are you trying to influence? And what’s the call to action? And just as importantly, what are the steps required to get your asset completed within the designated time frame?

Maybe there isn’t a call to action, because the content is meant for the top of the buying funnel—the stage where potential buyers are simply researching options. Or perhaps the article is very focused on comparing features and pricing and is meant to help close a potential sale.

How to Create a Powerful Blog Editorial Calendar

November 16, 2021February 12, 2020

Content marketing is a key component of any company’s branding strategy. Producing great content is one of the most effective ways to attract potential customers while reaching your target audience.

Having an organized blog editorial calendar is necessary if you want to build an efficient content marketing plan. A cohesive, strategic editorial calendar strategy will help you make sure you are using the right keywords targeting buyers at every stage of the buying cycle. An effective editorial calendar will incorporate keywords for every buying stage, articles focused on building thought leadership, low-hanging fruit keywords, and much more.

Anyone can create an editorial calendar, but creating data-driven strategic editorial calendars for high volume content production is another story altogether. Let’s explore the elements of a powerful blog editorial calendar strategy.

Looking for an Editorial Calendar Example Template?

November 15, 2021February 10, 2020

Creating a cohesive, intent-driven editorial calendar insures that your investment into content creation delivers a strong return on your investment. Much too often people create content for their sites without purpose, wasting the time and money that it takes to produce content.

How do you define your editorial strategy?

First, you need to figure out your main objectives. Some potential objectives include: