Branding is one of the most important aspects of any successful business, and marketing is how you get your name out there. There are a ton of different ways to bring attention to your company, from social media to advertising to contests. Either way, keeping your workflow organized and on schedule is crucial for the success of any marketing campaign.
SEO, otherwise known as search engine optimization, is the complex job of optimizing and promoting a website so that it ranks highly in search engines like Google and Bing.
The problem is that this job has numerous areas that have to be worked on simultaneously. There aren’t any parts of SEO that can be performed and simply forgotten because they are done.
How is this possible?
Well, smart SEO managers are organized and use the right tools for the job. From performing a gap analysis to identify the best keywords to using data to identify low-hanging fruit terms, to auditing your site’s technical SEO, much has to be worked on simultaneously for your site’s ranking to improve.
Notice the word “effective”. Marketing is pretty hit and miss if you just throw money and time at different sales funnels without adjusting strategies.
But, how can I know which strategies are more effective for my business? The answer is simple: using a data-driven marketing strategy.
In the field of digital marketing, there is always more you need to do. It is a never-ending flow of tasks in all directions.
From on-page SEO, to content strategies, to content creation and amplification, you could literally work 24 hours a day, every day, and never finish. All of the above needs to be happening ongoing and simultaneously. Which is confusing enough.
Most ‘non-techy’ people can’t comprehend the complexities of creating just a simple blog post. It is not a matter of just writing and posting, but having multiple stages of research, development, and promotion.
Undoubtedly, if you’re engaged in online marketing as part of your business, you do your best to make the most of the digital marketing analytics that you have available. And, thankfully, with many content management platforms, you have a lot of data to choose from.
You can, for example, look at and track things like how many social media hits and followers you have, or how many people visit your website within a given timeframe, or where your traffic is coming from.
And, while any and all types of digital marketing analytics are and can be helpful, the ultimate goal is not just to track analytics, but instead, to use them to impact positive change for your business and your marketing efforts.
Advertising or communications agencies typically consist of many different teams that focus on unique functions to elevate or impact a client’s campaign goals and objectives. The editorial team crafts the messaging and stories, buyers negotiate ad space online or in print, the SEO team handles the online aspect of a campaign as it relates to optimization and organic visibility, and the creative team creates the images that help to tell a client’s story and solidify its brand image.
The ‘creatives’ as they are often called are led by a Creative Project Manager and/or a Creative Director. But what does this position do? And why is it important?