Marketing

Using unorganized processes can do more than just add frustration to your team. Without a strong marketing automation platform, you risk losing time, information, approvals, and more. 

To maximize the performance of your automation program, consider platforms that offer a comprehensive suite of services that include:

• Content management capabilities
• Accounts and expensing
• Customizable notifications
• User dashboard
• Securely stored files
• Project timelines
• Task assigning features

Keep reading to learn more about how your marketing automation platform can revolutionize your team’s workflows. 

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Marketing teams may juggle multiple software platforms to manage different functions and needs. Mailchimp may be used to distribute newsletters or mass emails. Another software may be used to manage media contacts. Yet another could track SEO results.

Multiple systems mean that information is scattered across many different platforms. Some team members may have access to all, while others might have no access at all.

Communication drives success, and marketing automation systems serve as a master resource that holds all the tools necessary to optimize results, successfully manage current client needs and drive new business.

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When you sign up for Gryffin, you get access to a library of ready-to-go templates for a variety of projects. Each template comes with…

• A Workspace where you can create and track unlimited projects, and easily scale your operations
• A Workflow of automated tasks that are generated for each stage of your project. 

This hasn’t changed, but we’re excited to announce our Template Library has gotten a facelift, introducing a new focus and new features that make our templates even more functional.

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Blogger outreach has dozens of moving pieces. From selecting the right targets, tracking conversations, developing assets for publication, following up with potential site relationships, to promoting published articles… it’s a lot for marketers to track! Especially when most blogger outreach platforms only cover a piece or two of the much, much larger puzzle.

Designed by marketers, Gryffin is all about eliminating the pain points of managing work just like blogger outreach: work that is complex, multi-faceted, and multi-channel. Gryffin also has a wide variety of features meant to handle all the elements of blogger outreach in one place: from tracking emails to content creation, relationship management, and so on.

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Are you wondering how to get the most of your digital marketing investment?  Is Google proving to be increasingly difficult to produce results and, consequently, ROI?

It might be time to reevaluate the framework of your digital strategies.  If you’re still trying to get results from high volume, keyword optimized Google organic SEO or conversion-optimized Adwords campaigns, it may be time to step back and look at your digital campaigns from a different viewfinder.

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You may be thinking, what in the world are Google Featured Snippets? How can you get one? How do they improve page views and conversions? And most importantly, is it really worth chasing yet another Google SERP change?

Glenn Gabe of Search Engine Land thinks the effort is certainly worth it . . .

“Analyzing a two-week period after losing the snippet revealed a drop of 39,254 clicks to my client’s site. So yes, featured snippets can drive a lot of traffic, and this was an important snippet for my client.”

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Influencer campaigns are one of the most effective marketing tools for e-commerce businesses. But do you really know the best ways to maximize their effectiveness?

When it comes to influencer campaigns, measuring your KPIs (or Key Performance Indicators) is an essential part of any strategy. Successful KPI measuring can have an astronomical impact on your ROI, increasing it as much as 11x.

So the question for digital marketers becomes how to identify important KPIs, and what that information means for their marketing strategy.

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influencer relationship marketing can have a big impact on your overall marketing strategy. When applied properly, influencer relations can boost brand awareness, cultivate rapport, and leverage sales from your target audience.

Did you know 71 percent of marketers rate influencer relationship marketing as a highly-tactical asset?

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