When you’re working in SEO, it can be really difficult to keep track of everything you need to do. There are three foundational parts of a good SEO campaign: Create new content and optimize existing content Grow your links and citations Improve the technical optimization of your site Each of …
Being a marketer isn’t easy. Marketers must deal with difficult clients, juggle countless marketing campaigns, stay on top of never ending email threads, and meet tight deadlines. On top of all this, marketers must also make strategic decisions, analyze data, and come up with creative ideas. However, it’s hard for …
Every new campaign requires a lot of prep work. In this article, we’ll walk you through the steps we follow when starting a new campaign. We use various tools and collect all the data in Gryffin, which is what determines the projects, tasks, and timelines. Gryffin SETUP Invite Team Members: …
According to BrightEdge, over half of all website traffic comes from organic search. Statistics like these prove why investing in SEO is so important. But SEO is a complex, ever-changing field. SEO campaigns involve countless moving parts, which makes them difficult to implement and manage. If you want to climb …
Tools are used in many different lines of work. Accountants rely on calculators and spreadsheets to perform their work, whereas carpenters may need hand saws, utility knives, and tape measures. The world of SEO is no different. Just like accountants and carpenters, SEO professionals use a number of different tools …
There are tools for practically every trade. Accountants rely on QuickBooks for bookkeeping, whereas architects rely on computer assisted design (CAD) programs to create models and prototypes. Digital marketers also utilize tools in their day-to-day work. In fact, marketing agencies typically use a wide range of digital marketing management software …
In the past, marketing agencies may have relied on spreadsheets or whiteboards to keep track of various projects. But today, there are far more sophisticated tools available to help marketers master the art of project management. Some project management software is designed to help with specific tasks such as time-tracking …
The basic principles of SEO are the same for businesses of all sizes, but what does change is the amount of work involved in implementing SEO strategies. Large companies may need to optimize hundreds or even thousands of web pages. This makes everything from creating content to identifying technical SEO …
Marketing is a complex field. A marketing campaign might include many different types of marketing strategies, including SEO, digital marketing, social media, content creation, email marketing, event planning, public relations, and advertising. As a marketer, you are responsible for effectively managing all of these projects from concept to completion. But …
As your company grows, so will your SEO needs. A large company’s SEO strategies may involve hundreds, thousands, or even millions of different pages, keywords, and optimization tactics. As a result, it will become increasingly difficult to manually manage all of the moving parts in your SEO campaigns. This doesn’t …