A Guide to Content Writing Tools For SEO

There are many different SEO strategies that marketers can use to improve a website’s ranking. But the key to climbing to the top of the search results is consistently creating useful, relevant content for your website. Unfortunately, content creation is not as easy as it may seem. If you are interested in implementing an effective plan, it’s best to take advantage of content writing tools for SEO.

What Are Content Writing Tools?

A content writing tool is a system that is used to help marketers plan, research, organize, create, and publish content to their websites. These tools streamline the content creation process to ensure that marketers can create and publish relevant and valuable pieces of content as quickly as possible.

What Are the Benefits of Using Content Writing Tools For SEO?

The three main benefits of using a content writing tool for SEO are:

  • Keeps Tasks Organized
  • Simplifies the Planning Process
  • Improves Optimization
A Guide to Content Writing Tools For SEO

Keeps Tasks Organized

It’s common for multiple people to contribute to one piece of content. For example, an SEO expert may research topics and keywords before passing the task off to a writer.

Once the writer has written the content, they may send the task to an editor. If the editor approves the content, they may send it to a graphic designer who is responsible for adding unique images. Another team member may do a final review of the piece before uploading it to the appropriate website.

Because so many people work on each task, it’s incredibly difficult to keep track of the status of each piece of content

Investing in a content writing tool is the best way to manage workflow and ensure that tasks publish on schedule and that no piece of content falls through the cracks. Use these tools to see who each task is assigned to, how much progress has been made on the assignment, and when it is due.  

Simplifies the Planning Process

Putting a content plan in place is crucial to the success of your strategy. A content marketing tool can help you create monthly editorial calendars so you can plan your content in advance. 

Use the editorial calendar to plan what topics will be covered and when each piece of content for the month will be published. Being able to see your content plans for the month at a glance will help you determine whether or not you are effectively executing your content strategy

It will also make it easier to identify gaps in your strategy. For example, a quick glance at your editorial calendar may reveal that you don’t have anything scheduled for the last week of the month. You may also notice that nothing is scheduled to post during the week of a major industry event. Addressing these issues can drastically increase the effectiveness of your overall SEO content marketing strategy.

Improves Optimization

Using a content writing tool can help you improve the optimization of each piece of content. The way that this works will vary from system-to-system.

Some tools are designed to provide you with feedback and recommendations on how to better optimize your content. For instance, a tool may recommend incorporating your targeted keyword into the title and headers within your content. If you make these changes, the content may end up performing better once it is published.

You can also use these tools to conduct keyword research, which is essential to an effective content strategy. Using these tools, you can quickly identify the keywords that you should incorporate into your content to get the results you desire. 

These tools won’t write the content for you, but they will help you ensure that every piece you write is fully optimized before it is published.

What Features to Look For When Choosing the Right Content Writing Tool

There are countless content writing tools available for marketers, which can make finding the right one a challenge. Don’t simply settle for the first tool you come across. Take the time to look for a content marketing tool with these important features:

  • Editorial calendar: It’s crucial that the tool you choose includes an editorial calendar feature. Without this feature, it will be difficult to implement a well-thought-out, comprehensive content strategy.
A Guide to Content Writing Tools For SEO
  • Project management: If you are managing a team of writers and editors, you need a content writing tool that is designed for project managers. Use this tool to keep track of assignments, meet tight deadlines, and improve your team’s productivity.
  • Analytics: The content creation process isn’t over once the content is published. Make sure the tool you choose allows you to analyze your content’s performance so you can evaluate your strategy’s effectiveness. Look for a tool that allows you to track click-through rates, traffic, and impressions for each content link.
  • Keyword tracking: Ideally, a content writing system should feature some type of keyword tracking feature. Find a system that either lets you upload lists of targeted keywords or conduct keyword research within the tool. This makes it easier for you to keep track of which keywords you are targeting in your content. 
  • Affordability: It’s important to research the price of each content writing tool you are interested in to make sure it’s within your budget. Most content writing systems charge users monthly subscription fees. This fee can vary depending on the system, the number of users, and the features you would like to access with your subscription.

These are some of the key features you should look for when searching for a content writing system. But remember, every organization has unique content needs. Keep these in mind during your search so you can find the tool that works best for your team.

What Are the Best SEO Content Writing Tools?

By now, you should understand why it is so important to use a content writing tool to implement an effective SEO content strategy. But not all content writing tools are created equal. Which one should you choose for your business? Here are some of the best content writing tools for SEO:

  • Gryffin
  • SEMRush Writing Assistant
  • Yoast
  • Internet Marketing Ninjas’ On-Page Optimization Tool
A Guide to Content Writing Tools For SEO


This tool was created by a team of digital marketers who were tired of having to use countless tools and programs to manage content creation. To solve this problem, the team created Gryffin, which allows marketers to simplify, optimize, and automate their content marketing.

Using this tool, marketers can create custom editorial calendars, assign tasks, and schedule content publication. The tool also allows marketers to track the results of each piece of content so they can see how well their targeted keywords are performing. 

There’s no need to open a spreadsheet or another program—everything involved in the content creation process can be completed with this tool.

SEMRush Writing Assistant

Many marketers think of SEMRush as a keyword research or competitive analysis tool. But SEMRush’s Writing Assistant is one of the top content writing tools out there.

To use this tool, type in the keywords you are trying to target. Then, start writing your content. As you write, the tool will analyze the text and provide you with scores on SEO, originality, tone of voice, and readability. It will also provide you with recommendations on how to improve your score in each of these categories.

This tool will not help you manage content projects, but it will help you produce higher-quality pieces of content that will lead to more desirable results.


Yoast is a WordPress plug-in, so it can only be used for content that is being published on a WordPress website. 

At first glance, this tool looks just like a standard word processor. But once you start writing, it comes alive and provides you with invaluable SEO feedback and advice.

For example, Yoast will analyze your text and suggest relevant internal links to include in the content. It will also scan your content for issues with URLs. If you include a broken link in your content, it will identify this link and redirect it to a new one so users don’t land on a 404 Not Found page. 

It will also provide you with an SEO score, which will appear as either red, yellow, or green. If it’s green, this means your content is optimized well. But if it’s red or yellow, this means it is poorly optimized. 

You won’t have to figure out what to do to fix these issues, though. Yoast will provide you with a checklist of recommendations on how to improve your optimization. As you make each change, you will see your score start to improve in real-time.

Using Yoast, marketers can ensure that every piece of content that they publish is completely optimized.

Internet Marketing Ninjas’ On-Page Optimization Tool

This tool is used to analyze the on-page optimization of content that has already been published. After publishing a piece of content, enter its URL into this tool. The tool will then analyze your content’s internal links, meta information, readability, and other factors. Use this information to determine the best ways to quickly improve the content’s on-page SEO.

You can enter any URL into this tool, so many marketers use it to analyze their competitors’ performance. Regardless of how you choose to use it, this tool can help you create higher quality optimized content for your website.

There’s no doubt that content is king in the world of SEO. But before you start writing content, it’s best to invest in a content writing tool that will make it easier than ever before to create content that will help you climb to the top of the search results.