# Gryffin

> Gryffin is an AI-powered marketing intelligence platform that measures, analyzes, and improves brand visibility across AI-driven search engines (Generative Engine Optimization or GEO) like ChatGPT, Gemini, Claude, and Perplexity.

Gryffin helps marketing leaders, SEO teams, and agencies transition from traditional SEO to AI Search visibility. Instead of tracking Google rankings, Gryffin tracks how often AI models cite, recommend, or mention a brand in their generated answers. When a visibility gap is identified (e.g., a competitor is mentioned instead), Gryffin provides one-click "Fix It" actions and AI-generated content templates to help brands close that gap and secure their place in AI answers.

Key features include:
- **AI Visibility Score:** A unified metric showing brand visibility across major AI platforms.
- **Competitor Tracking:** Reverse-engineers where and why competitors are being cited by AI.
- **One-Click "Fix It" Actions:** Actionable workflows to generate content (blogs, FAQs, entity profiles) that AI models prefer to cite.
- **Multi-Channel Workflows:** Ensures consistent brand messaging across various AI search ecosystems.

## Core Pages

- [Gryffin Homepage](https://gryffin.com/): Overview of the Gryffin platform, its value proposition, and the shift from traditional SEO to AI visibility.
- [Features](https://gryffin.com/features): Details on the AI Visibility Score, Fix It Actions, prompt workflows, and tracking capabilities.
- [Pricing](https://gryffin.com/pricing): Subscription tiers (Starter, Growth, Pro) based on tracked prompts, competitor monitoring, and AI platforms analyzed.
- [Measure AI Visibility](https://gryffin.com/measure-ai-visibility): The founding story and philosophy behind Gryffin, emphasizing visibility over vanity metrics.
- [Contact Us](https://gryffin.com/contact): Get in touch with the Gryffin team for demos, enterprise solutions, or support.

## Educational Content & Blog

- [Blog Index](https://gryffin.com/blog): Articles and guides on Generative Engine Optimization (GEO), AI search trends, and modern marketing strategies.
- [What is Generative Engine Optimization (GEO)?](https://gryffin.com/blog/generative-engine-optimization-geo): A comprehensive guide explaining how GEO differs from traditional SEO and how to establish multi-channel authority for AI engines.
- [AI Schema Generator](https://gryffin.com/blog/ai-for-schema): Information on using AI to generate valid JSON-LD schema markup at scale to improve search engine understanding and rich results.