Do Small Businesses Need Marketing Automation?

Honing your company’s marketing plan is one of the most effective ways to increase your market share. But, marketing tasks are often tedious, repetitive, and time-consuming.

Marketing automation has continued to grow as an industry over time, and it’s still a mainstay solution for big and small companies.

No matter the size of your enterprise, marketing automation software is a simple, low-cost productivity solution. Keep reading to learn more about how marketing automation is especially effective for small companies.

What Are Marketing Automation Platforms?

Marketing Automation is the use of collaboration software to streamline and improve marketing processes.

Regardless of what niche your business occupies, marketing automation can lead to significantly improved:

  • Communication
  • Production speed
  • Organization
  • Time management
  • Scalability

Most marketing automation platforms are on the cloud, which allows you to access your documents, collateral, images, and files from any compatible device. With cloud-based automation software, you can also securely share files and send messages to project collaborators.

Gain 24/7 access to your work whether you need to submit expense reports, manage a content schedule, or update your team’s status on a project. With a comprehensive marketing automation system, you can drastically reduce the amount of time you normally spend on tedious tasks.

Marketing automation is one of the quickest and simplest ways to streamline and improve many common processes, such as:

  • Automated marketing campaigns
  • Lead generation
  • Email marketing
  • Segmentation
  • Retention measuring
  • Data analysis

More than 77% of managers and marketers who use project management software report noticing a significant improvement in their work. In fact, marketing automation software is used by 83% of the current marketplace.

What is Marketing Automation Primarily Used For

What is Marketing Automation Primarily Used For?

Launching a successful marketing initiative also involves a ton of small but necessary tasks such as scheduling, email, and data reporting. Marketing automation software takes the legwork out of these day-to-day processes, giving you more time for more hands-on tasks like:

  • Planning
  • Marketing research and testing 
  • Creative 
  • Sales
  • Prospecting
  • Recruitment
  • Networking

Even if your company only has a few employees, using automation software can increase production while cutting costs by reducing man hours.

Use a marketing automation platform to simplify marketing initiatives by:

  • Mapping out email campaigns by creating a content schedule and dynamic task lists
  • Accurately tracking project statuses to keep deadlines
  • Keeping up with touch points with vendors and clients
  • Planning for future projects with multiple dashboard formats, including full calendar view

Why is Marketing Automation Necessary

Why is Marketing Automation Necessary?

If you want your small business to continue to grow, innovation is a top priority. Understanding where you need to grow and the steps to take to get there will take your brand or organization to the next level.

Marketing automation software gives you the tools you need to track progress, identify areas for growth, streamline workflows, and improve current processes. By understanding where your strengths and weaknesses are, you can develop an effective marketing strategy that will help your business to thrive.

Without a project management platform, a lot of your tasks and objectives completely depend on human action and, subsequently, lead to a higher frequency of human error.

This increases the likelihood of:

  • Missing deadlines
  • Forgetting project details
  • Communication issues
  • Limited data and file access

If you want to eventually see your small business grow, you’ll need to compensate for the extra time and work that comes with any expansion. Marketing automation software gives you more time, and more energy, to accomplish what really matters for your business goals. 

What are the Benefits of Marketing Automation?

In addition to shaving hours from your work routine, marketing automation can also improve communication within your team.

Automation software sparks collaboration by providing a centralized place to connect with team members, send and access files, and track project time tables.

Using a marketing automation platform will also give you the ability to access all of your work materials from anywhere with an internet connection. 

Is Gryffin a Marketing Automation Tool?

Automating workflows is an easy way to improve your marketing processes. Gryffin’s customized, automated workflows are intuitive and ideal for managing dynamic projects.

Rather than managing each task manually, our comprehensive automation software has a wide range of features to make your life easier:

  • Create and manage digital campaigns
  • Assign tasks to managers, contractors, vendors, and more
  • Prioritize projects using full calendar view 
  • Track progress with the Milestone widget
  • Analyze performance metrics with time tracking
  • Cloud-enabled for secure messaging, file sharing, and storage

Using a marketing automation platform will help your marketing team save hours each week. As a result, you can save money on staffing and operational costs. Or, you can allocate that time to more meaningful projects. Automation software can also improve sales objectives, like lead generation and retention.

Our automation software allows you to seamlessly flow from one stage to the next, creating tasks for each stage to help your projects reach a timely completion.   Once a task is completed, the project automatically moves to the next level. You never have to wonder where you stand during a project’s lifecycle, or manually create tasks to keep your projects moving forward.

Small businesses experience the same challenges as any other company. But, it can be difficult to stay balanced between remaining personal and driving business growth.

Using marketing automation software is a cost-effective way to simplify a variety of repetitive, common tasks to streamline marketing initiatives. Increase production, improve productivity, foster a collaborative work environment, and improve communication across your marketing department with a comprehensive marketing automation platform.

Gryffin’s customizable marketing automation platform can help your team reach a higher level of efficiency by reducing the amount of time they spend on time-consuming and repetitive objectives.