Knowing what SEO efforts are working—and just as importantly, what tactics aren’t working—is crucial to your success as a digital marketer. But there are countless metrics that can be used to measure the effectiveness of your SEO efforts, and tracking each one of them is difficult, confusing, and time-consuming.
Fortunately, it is possible to simplify the process of measuring your SEO results. The key to mastering the art of measuring your SEO success is the Gryffin SEO dashboard.
What is the Gryffin SEO Dashboard?
All of the information you need to measure your SEO results can be found on the Site Analytics Dashboard within the Gryffin tool. Add all of the URLs you would like to track to this dashboard. For example, if you are a digital marketer who is currently managing SEO campaigns for 10 different clients, add all 10 clients’ URLs to this dashboard.
The Site Analytics Dashboard pulls data directly from Google Analytics and Google Search Console. Click on any of the URLs you are tracking to see various metrics provided by Google Analytics and Google Search Console, including:
- Clicks
- Impressions
- Click-through rate
- Position
- Sessions
- % new sessions
- New users
- Bounce rate
- Pages per session
- Average session duration
Once you select your date range, you’ll be able to see the metrics for the selected time period. If you choose to compare date ranges, the dashboard will also tell you the numerical difference and percent difference between these two time periods for each metric listed above.
Page level data is available, too. This means you can quickly see how each page on your client’s website is performing simply by scrolling through the information provided on the Site Analytics Dashboard.
You can also use the Site Analytics Dashboard to measure the impact of specific changes, such as algorithm updates and adding more content to certain pages.
What Are the Three Main Ways to Use the Gryffin SEO Dashboard?
Digital marketers can use the Gryffin SEO dashboard in these three ways:
- Find information. Open the Site Analytics Dashboard to see crucial metrics that you can use to measure the success of your SEO efforts. All of this information is available at a glance, so it only takes a few minutes to see how well each of your client’s websites are performing.
- Create tasks. Use the information provided in the Site Analytics Dashboard to determine what needs to be done to improve your clients’ SEO performance. Then, take action by creating and assigning tasks to other members on your team. For example, the data may indicate that a specific keyword is performing very well. Based on this data, you may decide that it’s best to optimize a page for this specific keyword. In this case, you can create and assign this task to a writer on your team directly within the Gryffin tool.
- Track and measure the success of these tasks. Use Gryffin as a project management tool to track and manage each task you assign to members of your team. If you optimize pages or content, create experiments so you can track how the page analytics were impacted by your changes. Once the tasks are complete, revisit the Site Analytics Dashboard to measure the results of each of these efforts.
The Benefits of Using the Gryffin SEO Dashboard
There are a number of benefits to using the Gryffin SEO dashboard to measure the success of your SEO campaigns, including:
- Easy-to-Read Dashboard
- Access One Tool For All SEO Information
- Determine the Impact of Specific SEO Efforts
Easy-to-Read Dashboard
Both Google Analytics and Google Search Console are incredibly useful tools that can provide digital marketers with a wealth of information. But many digital marketers are confused—sometimes even intimidated—by these tools.
It takes a lot of time to set up and learn the ins and outs of Google Analytics and Google Search Console. In fact, there are pages of Google search results dedicated to helping digital marketers navigate these confusing tools and search for the information they need.
But thanks to Gryffin’s SEO dashboard, you won’t need to spend hours downloading Google Analytics and Google Search Console cheat sheets and watching how-to videos. Gryffin pulls data directly from these tools, repackages it, and presents it in an easy-to-read format for you.
The data is presented in simple, clearly marked graphs and tables so you can quickly scan the dashboard to see how each URL is performing. It’s the same data you would find in Google Analytics and Google Search Console—except now Gryffin has made it easy for you to understand.
Access One Tool For All SEO Information
Digital marketers often need to switch back and forth between different programs and tools in order to find all of the SEO data they need to measure the results of a campaign. But thanks to Gryffin, those days are gone.
Remember, the Gryffin SEO dashboard pulls all of your data from Google Analytics and Google Search Console, so you won’t need to log into either one of these tools to access this information. This means all of your SEO data will be housed within the Gryffin tool. You can close out of every other spreadsheet, tool, or program—you will only need Gryffin.
Determine the Impact of Specific SEO Efforts
The world of SEO is unpredictable. Sometimes, the best way to find the most effective SEO strategies is to conduct experiments to see which tactics produce the best results. Tracking the results of these efforts manually is a pain, but the SEO dashboard allows you to quickly and easily measure the impact of specific SEO efforts.
For example, say you want to conduct an experiment to see how adding 1000 words of content to an underperforming page will impact its SEO. Enter a brief description of this test on the “Experiments” tab located within the Site Analytics Dashboard. Next, enter the date on which the content was added to the page.
Then, start measuring the results of this specific SEO effort. The dashboard will provide you with various metrics, including previous clicks, current, clicks, and the percent difference between the two. This allows you to quickly determine whether or not your efforts—in this case, adding 1000 words of content—have paid off.
Not only will this help you determine which tactics are the most effective, but it also makes it easier for you to show your clients why they should invest in specific SEO efforts.
Don’t wait any longer to streamline the process of measuring your SEO success. Book a demo or start a free trial of the Gryffin SEO dashboard today.