It’s impossible to measure the effectiveness of a SEO campaign without tracking its results. However, tracking results for dozens of clients can be time-consuming for digital marketers. To complete this task, they may need to switch back and forth between different platforms and spreadsheets. Because it’s so unorganized, it’s easy to accidentally let something slip through the cracks.
But here is a better way to keep track of how well your SEO strategies are working: the Gryffin SEO marketing dashboard.
The Gryffin dashboard is designed to provide you with all of the SEO information you need to know at a glance. You won’t need to juggle multiple spreadsheets or programs to track your clients’ results. You can quickly see what’s working—and more importantly, what’s not—just by checking your dashboard.
There are two main dashboards within the Gryffin SEO marketing dashboard: the User Dashboard and the Site Analytics Dashboard. The User Dashboard allows you to create custom dashboards to track tasks, project data, expenses, and even metrics. A user can create multiple dashboards and customize exactly what they want to see.
In this article, however, we’ll focus on the Metrics Dashboard, which is where marketers can find data about their specific campaigns.
An Overview of the Metrics Dashboard
The first component of the Gryffin SEO marketing dashboard is the Site Analytics Dashboard. Add each site that you are tracking to this dashboard. For example, if you are tracking the performance of 10 different clients’ websites, add each of these websites to this dashboard.
The dashboard will provide you with a graph and table of information for each website you add. This is where you will find various metrics, including:
- Clicks
- Impressions
- Click-through rate
- Positions
- Sessions
- New users
- Bounce rate
- Pages per session
- Average session duration
You can click on any of these metrics to see the data presented on the graph. You can also choose the time period or compare date ranges.
This easy-to-read dashboard provides you with all of the information you need for each client’s website. The information is available at a glance, so it only takes a few minutes to scroll through and check each website’s performance.
Using the Site Analytics Dashboard to Conduct SEO Experiments
If a site isn’t performing as well as expected, you may want to test out different strategies to see if you can achieve better results. These are called SEO experiments, and you can track the results of these tests on the “Experiments” tab found within the Site Analytics Dashboard.
For example, say you noticed that a specific page is ranking lower and lower within the search results every week. The page was published a long time ago and has less than 500 words of content. You know that search engines prefer fresher, longer content, so you decide to conduct an experiment to see how adding 500 words of content to this page will affect its ranking.
You can use the Site Analytics Dashboard’s Experiments tab to keep track of the results of this test. Create a new experiment on this dashboard. Add the URL and a brief description such as “Add 500 words to Client XYZ” so you remember what you did. Fill in the launch date, which is the date the new 500 words of content were published on the site.
Then, keep an eye on this page so you can see whether or not your experiment was a success. This section of the dashboard will report previous clicks, current clicks, and the percent difference between the two. This allows you to easily see the impact your experiment had on the page’s performance.
You can set up a workflow so that you get automatic tasks to review the results of your experiments.
Tracking Algorithm Updates on the Site Analytics Dashboard
In addition to tracking the results of SEO experiments, the Site Analytics Dashboard also allows you to measure the impact of algorithm updates on your clients’ sites. To see this information, click on the “Algorithm Updates” section, which is located on the “Experiments” tab of the Site Analytics Dashboard.
Document every major search engine algorithm update within this section of the dashboard. Enter the name of the algorithm update and the date it went live. Then, check this dashboard on a regular basis to see whether or not the algorithm update affected your clients.
You will be able to see previous clicks, current clicks, and the percent difference between the two. You can use this information to determine if you need to make changes to your clients’ websites as a result of the algorithm update.
For example, say a new Google algorithm update prioritizes websites with high quality backlinks. Tracking the impact of this update will help you determine if your clients have been affected by this change. If you see that a client’s ranking has dropped as a result of this algorithm update, you will know that you need to build high quality backlinks for this client in response to the update.
Streamline Your SEO Efforts With Gryffin
There’s no need to waste time or resources on manually keeping track of each client’s SEO performance. Switch to the Gryffin SEO marketing dashboard to streamline the process and improve your team’s productivity.
Learn more about how you can benefit from this tool by requesting an invite or scheduling a free demo today.