Is your online presence optimized for peak visibility, brand awareness, and efficiency among your consumer base? Helping your website get found with every search relies on a variety of specific, interconnected tasks that can include your brand’s advertising, content, and organizational strategies.
Using a comprehensive SEO task manager can simplify the planning and execution processes by giving managers a one-stop-shop for all of their digital marketing operations.
From building your website to tracking user data, read on to learn more about the benefits a SEO task manager solution can provide for your team.
What is SEO Task Management?
The digital boom we experienced in the past year has completely changed the way consumers interact with their favorite brands. From consumer goods to popular services, people are flooding the internet with inquiries and interest in cyber-friendly companies.
More than half of all website traffic comes from organic searches, leading SEO to drive more than 1000% more traffic than social media marketing. However, social media, digital advertising, content management, and even user experience tracking can affect your site’s visibility online.
Improve your ranking and bring more customers to your online threshold by learning about how each piece of the SEO puzzle goes together.
Master the Art of Content Creation
From mindless Facebook scrolling to passive absorption at the store (or the gas pump), content is all around us. Did you know that this content is also shaping the way consumers view and understand commercial brands?
Understanding the crux of the content creation process starts with determining who you want to reach, what you want to get across, and how you want your content to serve your consumers.
Once you have a solid idea of what you want to use your content for, you can focus on crafting useful and impactful pieces that incorporate your brand’s keyword strategy.
Keyword Planning
Knowing which keywords to use at different stages of the customer journey can help your target audience find and identify with your landing pages.
Intention and effective keyword usage is proven to completely change the trajectory of your company’s online success. But, developing a solid keyword strategy can be broken down into four core steps:
- Keyword Research: Generating traffic through organic searches depends heavily on your use of strategic keywords. Search volume, relevancy, and understanding of different niches have to be balanced to see success of your content marketing efforts.
- Keyword Optimization: Once you know which keywords you should use, understanding how to use them on your pages will affect both placement and user experience.
- Content Organization: Consumers spend less than a few seconds on any given webpage before deciding to move on or stick around. Organizing your content in a logical and pragmatic way will help users find what they’re looking for.
- Promotion: Sharing your optimized content on social media platforms and partner sites to gain added exposure can positively influence user experience signals, which in turn affects your rankings.
Long-tail keywords are especially useful for targeting your content within the right audience and – consequently – consumer base. This allows your brand to focus on key niches within your industry, and help your customers answer their outstanding problems with your branded content.
Visual Media and SEO
Words are just one part of the SEO equation, and visuals can carry a significant amount of weight throughout your strategy. As the world becomes more and more dependent on visual content consumption, brands are urged to follow this trend and incorporate engaging media in their marketing.
A web page that includes graphics is more likely to keep customers perusing your online storefront, with 38% of people losing interest in unattractive website layouts and designs. How your brand looks online can play a bigger role in your company’s success than you might think, but video and photo elements are an easy way to keep users around for a few more seconds (or minutes) of browsing.
Maintaining a modern and visually appealing online presence can do more for your SEO strategy than meets the eye. You can incorporate SEO elements to boost visibility via:
- Alt tags
- Captions
- Title text
- File names
- Image/video URL
- Size optimization
Incorporating the right amount of visual elements into your online brand, with the right formatting and placement, acts as a glue that keeps the other parts of your SEO strategy together.
The most significant challenge with visual content creation is that it can be cumbersome to manage. Creation of a single video can have dozens of different steps:
- Ideation
- Script development
- Image creation
- Animation
- Voice-overs
- Editing
- Adding B-roll
And at each stage there have to be reviews and approvals by managers, clients or team leaders.
Using a task management system that can be customized to match the different types of campaigns and processes is essential to producing visual content.
Streamline Internal Communications
Implementing a successful SEO strategy requires organization, patience, and problem solving to run effectively.
Using a project management platform to keep all team and partner communications and processes in one place can shave hours from your regular workweek. Additionally, secure cloud storage and use of online platforms gives onsite and remote workers the same level of flexibility to access critical information.
Developing your collaboration strategies around productivity tools and best practices is also an effective way to get the most out of every application and program you’re using for business purposes.
Optimizing internal workflows to keep your content planning and strategic tasks organized can reduce your workload by more than 3.5 hours per team members.
Organize, Organize, Organize
When it comes to developing content ideas, drafting ad budgets, and analyzing data reports – staying organized is any marketer or manager’s lifeline. SEO project management system is the preferred project planning tool for anyone who wants to have a better handle on their branded online activities.
Proper SEO management strategies should be built on a rigid schedule to accommodate the multitude of repetitive tasks throughout the implementation process. But, strong organizational skills will also allow you to modify workflows as needed to keep your campaigns running smoothly.
SEO task management software is an imperative aspect of effectively organizing all of the necessary projects within any successful branding strategy. This digital hub gives all team members a one-stop shop for everything they need to get the word out about your brand, collect feedback, and generate consumer interest.
Streamline the Process with SEO Task Management Automation
Using the right task management software can make or break your entire strategy, while reducing your weekly workload at the same time.
Organizing your workflows in an intuitive manner through a user-friendly SEO task management platform is the cost-effective solution your remote team is missing in 2021. Integrating Gryffin into your marketing and business development plans can not only save you time, but also money by targeting the exact content strategy your brand needs.
Optimize your website, organize your content strategy, and create a streamlined set of workflows with our easy-to-use SEO task management solution. Contact us today for your personalized consultation.