OUR STORY

Built for AI Search

For years, marketing teams optimized for rankings, backlinks, and traffic reports. AI changed the rules overnight, and we built Gryffin to help brands adapt.

Visibility Over Vanity Metrics

Rankings don’t matter if AI never mentions you. We focus on what actually influences buying decisions: whether your brand is surfaced, cited, and recommended.

Clarity Through Measurement

AI search can feel opaque and unpredictable. Gryffin turns it into measurable data your team can monitor, benchmark, and understand.

I’ve spent 25+ years in digital marketing watching the rules change over and over again.

That’s why we built Gryffin. I wanted to create a platform that gives marketers clarity in a space that feels opaque and unpredictable.

AI visibility shouldn’t be guesswork. It should be measurable, trackable, and actionable.

My vision for Gryffin is simple: help brands understand how they show up in this new search ecosystem, and give them the intelligence to compete confidently in it.

Marcela De Vivo

Founder & CEO

WHO WE BUILD FOR

Gryffin is designed for:

‍Marketing Leaders who need to understand AI’s impact on brand perception.

‍SEO & Growth Teams who want visibility beyond traditional rankings.

‍Agencies who must show clients measurable competitive advantage.

‍Enterprise Brands who can’t afford to be absent in AI-generated answers.

WHY GRYFFIN

Gryffin was built specifically for the AI Search Ecosystem.

We focus on:

- Where your brand is mentioned
- How competitors are positioned
- Which prompts surface your business
- Where you are missing entirely

We don’t replace SEO.
We extend it into the AI era.