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Frequently Asked Questions

What does Gryffin actually do?

Gryffin shows you how often AI tools like ChatGPT, Gemini, and Google AI mention your brand, and helps you fix it when they don’t. It tracks where you’re visible, where competitors are winning, and gives you clear actions to improve your presence in AI answers.

How is this different from traditional SEO tools?

SEO tools track rankings on Google. Gryffin tracks how AI models talk about your brand inside their answers. AI search works differently than traditional search, and Gryffin is built specifically for that new layer of discovery.

Which AI platforms do you track?

Gryffin tracks visibility across major AI platforms including ChatGPT, Gemini, Grok, and Google AI Overviews. As new AI search tools emerge, we expand coverage.

How does the “Fix It” feature work?

When Gryffin finds a gap where a competitor is mentioned and you’re not, it gives you a ready-to-use action. That might be a blog post, FAQ, content update, or other structured change designed to help you show up in that AI answer. You don’t have to guess what to do next.

How does pricing work?

Pricing is based on the number of prompts tracked, competitors monitored, and AI platforms analyzed. Plans scale based on how much coverage you need.