Rotary clubs are important organizations that benefit their communities greatly. They engage in service projects at the local level and, on a global level, work to make the world a better place. However, Rotary clubs cannot accomplish their goals if they are not well-known in their communities. The most effective …
When you’re working in SEO, it can be really difficult to keep track of everything you need to do. There are three foundational parts of a good SEO campaign: Create new content and optimize existing content Grow your links and citations Improve the technical optimization of your site Each of …
Securing a coveted spot in the first page of search results is not easy. The rules of SEO are frequently updated, so marketers must constantly adjust their strategies to stay on top. Plus, an effective SEO strategy can consist of countless different components, which makes managing SEO campaigns even more …
Being a marketer isn’t easy. Marketers must deal with difficult clients, juggle countless marketing campaigns, stay on top of never ending email threads, and meet tight deadlines. On top of all this, marketers must also make strategic decisions, analyze data, and come up with creative ideas. However, it’s hard for …
The key to a successful marketing campaign is being able to engage with your target audience in the right place at the right time. In the past, marketers often connected with their target audiences via radio, TV, newspapers, and billboards. But if you want to grow your business in today’s …
A workflow is a series of tasks that need to be completed in a specific order to achieve a certain business goal. In other words, a workflow explains how work gets done. Marketers may follow dozens of different workflows for social media management, content creation, SEO efforts, and other marketing …
Every new campaign requires a lot of prep work. In this article, we’ll walk you through the steps we follow when starting a new campaign. We use various tools and collect all the data in Gryffin, which is what determines the projects, tasks, and timelines. Gryffin SETUP Invite Team Members: …
A ranking factor is a variable that a search engine considers when determining how to rank links within the search results. There are more than 200 ranking factors in Google’s algorithm, including page speed, which was first introduced in 2010. Page speed is the amount of time that it takes …
According to BrightEdge, over half of all website traffic comes from organic search. Statistics like these prove why investing in SEO is so important. But SEO is a complex, ever-changing field. SEO campaigns involve countless moving parts, which makes them difficult to implement and manage. If you want to climb …
Content is only effective if it meets the needs of the brand’s target audience. But these needs can change as the consumer moves through each stage of the buying cycle. If you aren’t creating content for every stage of the buying cycle, you are missing out on an opportunity to …